Get strategic guidance from a brand owner who's built 8 and 9-figure brands, plus hands-on execution from our full team.
Fractional Chief E-commerce Expert
The E-commerce Executive That Your Business Needs
Get strategic guidance from a brand owner who's built 8 and 9-figure brands, plus hands-on execution from our full team.
Fractional Chief
E-commerce Expert
The E-commerce Executive That Your Business Needs
You need someone who can see the big picture, identify opportunities others miss, make tough calls with confidence, and guide your entire e-commerce strategy forward.
You need strategic leadership.
The Gap Most Growing Brands Face
But Hiring a Chief E-commerce Officer Comes with Massive Challenges
High Costs
$200K to $400K+ in annual costs (salary, benefits, equity)
Lengthy Hiring Process
3 to 6 months to find the right candidate (if you can find them at all)
Additional Team Needed
You still need to hire an execution team (agency or in-house staff) adding another $50K to $200K+
Management Overhead
Ongoing management, training, and performance oversight
But Hiring a Chief E-commerce Officer Comes with Massive Challenges
High Costs
$200K to $400K+ in annual costs (salary, benefits, equity)
Lengthy Hiring Process
3 to 6 months to find the right candidate (if you can find them at all)
Additional Team Needed
You still need to hire an execution team (agency or in-house staff) adding another $50K to $200K+
Management Overhead
Ongoing management, training, and performance oversight
Even if you had an unlimited budget, finding someone with the right experience who truly understands your business is nearly impossible.
And once you hire them, you're managing another employee instead of focusing on your business.
Even if you had an unlimited budget, finding someone with the right experience who truly understands your business is nearly impossible.
And once you hire them, you're managing another employee instead of focusing on your business.
You get executive-level strategic guidance directly from me, Becky Coble, a top 1% Amazon seller who's built brands to 8 figures and managed 9-figure operations.
You also get access to all of my agency services and networks, and we do the work for you.
No hiring. No training. No managing. Just strategic guidance and done-for-you execution.
Think of it as having a seasoned e-commerce executive and their entire department working for your business, without the overhead.
That's where my Fractional Chief E-commerce Expert service comes in.
You get executive-level strategic guidance directly from me, Becky Coble, a top 1% Amazon seller who's built brands to 8 figures and managed 9-figure operations.
You also get access to all of my agency services and networks, and we do the work for you.
No hiring. No training. No managing. Just strategic guidance and done-for-you execution.
Think of it as having a seasoned e-commerce executive and their entire department working for your business, without the overhead.
That's where my Fractional Chief E-commerce Expert service comes in.
A Fractional CEE is a senior-level executive who works with your business on a part-time or project basis, providing the strategic leadership of a C-suite executive without requiring a full-time hire.
Here's what that means for you:
You get access to executive-level expertise, strategic oversight, and business guidance typically reserved for companies with seven-figure budgets.
But instead of one full-time employee, you get a partnership between a proven brand owner and an execution team that implements the strategy seamlessly.
It's not consulting. Consultants give you a report and leave. We stay engaged, guiding your strategy and ensuring the work gets done.
It's not traditional agency work. Agencies execute tasks. We think like owners and lead your e-commerce operations like an executive would.
It's strategic partnership at the highest level.
What Exactly Is a Fractional Chief E-commerce Expert?
A Fractional CEE is a senior-level executive who works with your business on a part-time or project basis, providing the strategic leadership of a C-suite executive without requiring a full-time hire.
Here's what that means for you:
You get access to executive-level expertise, strategic oversight, and business guidance typically reserved for companies with seven-figure budgets.
But instead of one full-time employee, you get a partnership between a proven brand owner and an execution team that implements the strategy seamlessly.
It's not consulting. Consultants give you a report and leave. We stay engaged, guiding your strategy and ensuring the work gets done.
It's not traditional agency work. Agencies execute tasks. We think like owners and lead your e-commerce operations like an executive would.
It's strategic partnership at the highest level.
What Exactly Is a Fractional Chief E-commerce Expert?
Schedule a discovery call where we'll assess your business, discuss your goals, and create a custom proposal to help you scale your brand without the overwhelm, waste, or guesswork.
Ready to Write Your Brand's Success Story?
Schedule a discovery call where we'll assess your business, discuss your goals, and create a custom proposal to help you scale your brand without the overwhelm, waste, or guesswork.
Ready to Write Your Brand's Success Story?
What's Included in Fractional CEE Services?
Executive Decision-Making Support
When you're facing critical decisions (new product launches, channel expansion, major investments, hiring needs), you have a seasoned brand owner to help you think it through and make confident choices.
Strategic Leadership & Business Planning
Direct Access to Me
Regular strategic sessions (weekly, bi-weekly, or monthly based on your needs) where I serve as your e-commerce executive, guiding major decisions, identifying growth opportunities, and helping you navigate complex challenges.
Comprehensive E-commerce Strategy
I develop and oversee your entire e-commerce roadmap: channel strategy, product launches, expansion planning, operational optimization, and long-term growth planning.
Done-For-You Execution
Agency Team at Your Disposal
While I provide strategic leadership, our full agency team handles execution across Amazon management, PPC, content creation, SEO, multi-channel advertising, and operations.
Seamless Strategy-to-Execution Pipeline
No gap between strategy and implementation. My strategic guidance flows directly to the team executing your campaigns, ensuring nothing gets lost in translation.
Cross-Functional Coordination
We act as your e-commerce department, coordinating across channels, campaigns, and initiatives so everything works together toward your business goals
Done-For-You Execution
Agency Team at Your Disposal
While I provide strategic leadership, our full agency team handles execution across Amazon management, PPC, content creation, SEO, multi-channel advertising, and operations.
Seamless Strategy-to-Execution Pipeline
No gap between strategy and implementation. My strategic guidance flows directly to the team executing your campaigns, ensuring nothing gets lost in translation.
Cross-Functional Coordination
We act as your e-commerce department, coordinating across channels, campaigns, and initiatives so everything works together toward your business goals
Ongoing Optimization & Performance Management
Regular Performance Reviews
Monthly deep-dives into your metrics, identifying what's working, what's not, and where opportunities lie. We don't just report numbers; we interpret them and adjust strategy accordingly.
Proactive Problem-Solving
When issues arise (and they will), you have an experienced leader who's solved similar problems before and can guide you through them quickly.
Accountability & Momentum
Regular check-ins ensure you stay on track, maintain momentum, and hit your growth milestones.
Additional Strategic Support
Team Training & Development
If you have an internal team, I'll train them on best practices, systems, and strategies so they can operate more effectively.
Vendor & Partner Management
Need to evaluate a 3PL, negotiate with suppliers, or vet a technology partner? I provide guidance based on real experience.
Market & Competitive Intelligence
We keep you informed on market trends, competitive moves, and platform changes that could impact your business.
Let's talk about where your business is today, where you want it to go, and how we can help you get there.
No pressure. Just an honest conversation about how we can help you scale with confidence.
Ready for Executive-Level E-commerce Leadership?
In 15 minutes, we'll assess your business, discuss your goals, and explore whether Fractional CEE services make sense for you.
How Does Fractional CEE Compare?
How Does Fractional CEE Compare?
Fractional CEE vs. Full-Time Hire
Full-Time Chief E-commerce Officer:
$200K to $400K+ salary plus benefits and equity
3 to 6 month hiring process (or longer for the right candidate)
Risk of bad hire (extremely costly to replace)
Still need to hire or contract an execution team (agency or in-house staff)
Total annual cost: $300K to $600K+ when you factor in salary, benefits, and execution resources
Ongoing management, training, and performance oversight
Limited to one person's perspective and expertise
Fractional CEE with Saga Commerce:
Fraction of the cost with flexible engagement levels
Start within days, not months
Zero hiring risk (if it's not working, we adjust or part ways)
Strategy AND full execution team included (no additional hires needed)
Access to both strategic leader (Becky) AND specialized execution team
No management overhead (we handle our own team)
No training requirements (we're already experts)
Flexibility to scale services up or down as your business needs change
Fractional CEE vs. Traditional Agency
Traditional Agency:
Executes tasks you assign
Limited strategic input
Often siloed by service (PPC team doesn't talk to content team)
No business-level thinking
Fractional CEE:
Leads your entire e-commerce strategy
Thinks like an owner, not a vendor
Cross-functional coordination across all services
Executive-level business guidance
Fractional CEE vs. Standard Consulting
Consulting:
Delivers a strategy document and leaves
No execution support
Often generic recommendations
One-time engagement
Fractional CEE:
Ongoing strategic partnership
Strategy AND execution combined
Customized to your specific business
Long-term relationship focused on results
Perfect for:
Growing e-commerce brands ready to scale strategically with expert guidance
Founder-led businesses where the owner is the bottleneck in e-commerce decisions
Companies expanding to multiple channels and need coordinated strategy
Brands preparing for acquisition that need to professionalize operations
Businesses with internal teams that lack senior e-commerce leadership
Companies facing complex challenges (international expansion, channel conflicts, operational scaling) that require executive-level thinking
Is A Fractional CEE Right for Your Business?
This service is designed for established e-commerce brands that have outgrown DIY tactics but aren't ready (or don't want) to hire a full-time executive.
Not a fit if:
You're looking for quick fixes rather than strategic partnership
You only need basic task execution without strategic guidance
How Does It Work?
It's Easy to Get Started
01
02
03
Book
Start
Grow
Click the button below to book your free Discovery Call to discuss your business and goals.
We will help you pick the package that makes the most sense for your business.
We create the roadmap and do the work to grow your profitable brand.
